FACTORES CRÍTICOS PARA EL DESARROLLO EXITOSO DE LOS CENTROS ODONTOLÓGICOS. CASO: TACNA (PERÚ)

Abstract

Oral health is part of the general health, being recognized as an essential component for the quality of life of the citizens. As a result, there is a proliferation of dental care centers, such as the case in the city of Tacna (Peru). In this city, there is a dynamic and competitive market, mainly due to the arrival of large numbers of Chilean tourists who demand dental care attention, representing about 70\% of their clients. However, it is not known what factors influence for some organizations to succeed and others to fail. The present research aims to determine the critical success factors of dental care centers and which can be considered as a sustainable competitive advantage for them. To reach this objective, a rigorous bibliographical review was carried out, the owners and / or administrators of the 74 dental centers in the city of Tacna were interviewed and the most relevant actors were interviewed. The study concluded that the dental centers of the city of Tacna (Peru) consider as the most relevant factors of success: business management, financial resources, internal control and social factors.