“Recuerdos de Mi Abuelo”: Producing Telenovelas to Engage Latinos About Alzheimer’s Disease

Abstract

This health communication edutainment project addresses racial disparities in Alzheimer’s and dementia related diseases (ADRD). Studies show that Hispanics/Latinos have a 50% greater risk of ADRD, compared to non-Hispanic whites, but make up a fraction of the research participants. APP’s goals are to recruit these communities into life-saving research and provide these communities with much needed information about aging brain health. This novel approach used community-based participatory approaches throughout the project.