This paper studies the relationship between the environmental motivations or beliefs prevailing in a company and the kind of environmental transformation the company is undertaking. In this sense, we distinguish four types of motivations: ethical, productive, commercial, and relational; and three areas where environmental transformation is typically conducted: the management system, the operations system, and the commercial system. The links between all these elements are analysed over a sample of 186 manufacturing companies from three industrial sectors. The results reveal that each environmental transformation responds to the presence or the predominance of certain motivations or environmental beliefs within the company. © 2004 Elsevier Inc. All rights reserved.
González-Benito, J., & González-Benito, Ó. (2005). A study of the motivations for the environmental transformation of companies. Industrial Marketing Management, 34(5), 462–475. https://doi.org/10.1016/j.indmarman.2004.08.005