Improving ChatGPT's Competency in Generating Effective Business Communication Messages: Integrating Rhetorical Genre Analysis into Prompting Techniques

Abstract

This study explores how prompting techniques, especially those integrated with rhetorical analysis results, may improve the effectiveness of artificial intelligence (AI)-generated business communication messages. I conducted an experiment to assess the effectiveness of these prompting techniques in the context of crafting a negative message generated with ChatGPT 3.5 (n = 85). A multiple regression was calculated to explore prompting techniques’ impact on the negative message grades and how each technique influences the message grade. The results (F(4, 80) = 31.84, p