Designing portable shopping trolley with scooter using Kansei engineering approach

Abstract

The role of the shopping center or mall becomes more important because of people likely to consider quality, service, and safety in shopping as their priorities. People will not have these when shopping in traditional markets. Shopping trolleys are transported tool that makes it easy for customers to shop, to carry purchased items in large quantities from one place to another at once. The problem that often occurs in the mall is not providing shopping trolleys that covers all areas of shopping, so do in Rita Pasaraya Tegal. Customers should hand-carry their purchased items. If the condition happened continuously, it would cause nerve trauma (carpal tunnel syndrome). Another problem is customer's tiredness when shopping because they have to walk around the vastness of all shopping areas in Rita Pasaraya Tegal. This study aims to design a portable shopping trolley with a scooter to minimize such impact. Furthermore, the Kansei engineering method is used to determine the parameter of design. This method can translate human's expression or needs into design so that the product fits what customers wish. The result of this research founds that five Kansei words represent customer's desire in designing portable shopping trolley with a scooter; fine design, not big, strong, easy to handle, and safe. Moreover, the concept design made has already meet customers wishes with Z-value of Stuart Maxwell test of marginal homogeneity greater than 0.05.