Consuming for status among Malaysian working women

Abstract

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley.  A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.