PERAN KEWIRAUSAHAAN DAN E-COMMERCE TERHADAP PERKEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DALAM PERSPEKTIF ISLAM

Abstract

This study aims to determine entrepreneurs' role through business ethics and e-commerce towards the development of micro, small, and medium enterprises (MSMEs) from an Islamic perspective (a case study in Surabaya). The behavior will be the basis for interview questions to explain the role of entrepreneurs through business ethics and e-commerce in developing micro, small, and medium enterprises in Surabaya. This research used a qualitative approach that would yield a level of comprehensive data. The researcher collected the data using semi-structured interviews and observation. This study utilized the explanatory qualitative analysis technique by explaining the results of interviews and observations. The results revealed that most people know the role of Islamic business ethics in entrepreneurship and overall have entrepreneurial characteristics. Moreover, the e-commerce that is applied has been appropriate to Islamic law. The role of entrepreneurship and e-commerce is very crucial in developing micro, small, and medium enterprises.