Examining the Influence of Physical Facilities, Customer Complaint Handling and E-service on Customer Switching Intention

Abstract

The main intention of this study was to determine the drivers of customer switching behaviour in the Nigerian road transport industry using firms in the South East; while it specifically sought to: (1) determine the extent at which physical facilities drive switching behaviour among road transport customers in the South East, Nigeria; (2) determine the extent at which customer complaint handling system drives switching behaviour among road transport customers in the South East, Nigeria; (3) determination the extent at which e-service availability drives switching behaviour among road transport customers in the South East, Nigeria. The researchers adopted the cross-sectional survey research method in this study. The questionnaire served as the major instrument for primary data collection. The study focused on the customers of eight road transport firms (ABC, Peace Mass, God is Good Motors ITC, Abia Line, ESTMASS, TRACAS, and EboMass) in the South East of Nigeria. The study found positive correlation between all the variables and customer switching intention.