Investigation on the impact of the supplier, customer, and organization collaboration factors on the performance of new product development

Abstract

The present worldwide market powers the business associations to build up their item as novel and demanding ones in the market. To guarantee success in consumer satisfaction and higher profit, organizations embrace different methodologies in the new product development. Contribution from the Supply chain partners and customers may enhance the process and development of new product as the external knowledge sources besides internal knowledge sources. The collaboration of suppliers, customers, and organizations (S, C, O) in the new product development process gives innovative products to satisfy the needs of the end-users ultimately. This investigation focuses on developing a research model and the outcome of the study helps any company to plan its strategies for refining the actions on product development.