Competitive strategy of sustainable and eco-oriented development of investment-construction company

Abstract

The most important factor in increasing the sustainability of development companies is the emergence of an eco-oriented demand for residential real estate on the market. The purpose of the study is to form a complex of organizational, economic and managerial mechanisms to ensure the competitiveness of investment and construction organizations with a primary focus on market relations based on balanced eco- oriented supply and demand, ensuring the sustainability of development systems. Materials of domestic and foreign researchers in the field of implementation of projects of various scales with priority in the fields of ecology, economics, marketing, management of companies both in construction and in related industries served as the theoretical basis of the study. The article actualizes: transformations in the housing market based on the formation and growth of segments of eco-oriented demand and supply with conceptual refinement; analysis of trends in the development of the territorial housing market and priorities of its ecological development and eco-oriented consumer demand; a competitive strategy for sustainable and eco-oriented development of a development company is formed. Measures for the effective application of the development strategy will ensure a significant increase in both the volume of eco-oriented demand and the volume of eco-oriented supply for residential real estate.