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Measure Success: What’s the Return on Investment?

  • Backaler J
Springer International Publishing, (2018), 155-169
DOI: 10.1007/978-3-319-78396-3_11
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Abstract

This chapter opens with the story of Kimberly-Clark, an American consumer brand, and how its marketing team has designed a thoughtful process to track the return on investment of its influencer marketing efforts by tying influencer budgets to product sales. The...

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APA

Backaler, J. (2018). Measure Success: What’s the Return on Investment? In Digital Influence (pp. 155–169). Springer International Publishing. https://doi.org/10.1007/978-3-319-78396-3_11

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