The Remarkable Rise of Premium Automobiles in China

  • Troska H
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Abstract

China has evolved at a breathtaking speed to become one of the most important players of the global economy. It's is no surprise that the growth in Chinese car sales goes hand in hand with the rapid growth of wealth in Chinese society and China is now also the world's most important market for premium car brands. Mercedes-Benz is growing "in China, with China" to understand Chinese requirements and pave the way for a future of mobility that is carbon neutral and meets the desires of consumers.

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Troska, H. (2022). The Remarkable Rise of Premium Automobiles in China (pp. 169–174). https://doi.org/10.1007/978-981-16-8603-0_16

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