An Intelligent Advertisement Short Video Production System via Multi-Modal Retrieval

Abstract

In its most basic form, advertising video production communicates a message about a product or service to the public. In the age of digital marketing, where the most popular way to connect with audiences is through advertising videos. However, advertising video production is a costly and complicated process from creation, material shooting, editing to the final commercial video. Therefore, producing qualified advertising videos is a capital and talent-intensive task, which poses a huge challenge for start-ups or inexperienced ad creators. paper proposes an intelligent advertising video production system driven by multi-modal retrieval, which only requires the input of descriptive copy. This system can automatically generate scripts, then extract key queries, retrieve related short video materials in the video library, and finally synthesize short advertising videos. The whole process minimizes human input, greatly reduces the threshold for advertising video production and greatly improves output and efficiency. It has a modular design to encourage the study of new multi-modal algorithms, which can be evaluated in batch mode. It can also integrate with a user interface, which allows user studies and data collection in an interactive mode, where the back end can be fully algorithmic or a wizard of oz setup. The proposed system has been fully verified and has broad prospects in the production of short videos for commodity advertisements within Alibaba.