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The impact of reviews on the internet on the financial results of a hotel company

  • WAJDA A
  • PUORTO S
Ekonomiczne Problemy Turystyki (2018) 44 47-56
DOI: 10.18276/ept.2018.4.44-05
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Abstract

… one of the categories of internet communication (computer- mediated-communication) as an electronic word-of-mouth … The second one informs about the number of words, the number of mentions about … Brand equity dilution through negative online word-of-mouth communication …

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APA

WAJDA, A. M., & PUORTO, S. (2018). The impact of reviews on the internet on the financial results of a hotel company. Ekonomiczne Problemy Turystyki, 44, 47–56. https://doi.org/10.18276/ept.2018.4.44-05

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