Advances in Intelligent Systems and Computing 1058 Proceedings of the International Conference on Advanced Intelligent Systems and Informatics

Abstract

This study aims mainly at analyzing the relationship between social media and students’ academic performance in Jordan in the context of higher education from a YouTube perspective. It intends to explore the benefits this relationship may have in enhancing students; leaning and improving their aca- demic performance. To successfully reach its aims, this study proposes a new model aiming at verifying the relationship of social Bookmarking, YouTube Features, Perceived Usefulness, Use of Social Media, on Jordanian students’ academic performance. To verify the validity of the proposed model, data were analyzed using Smart PLS using structural equations modeling (SEM). Data were collected from Yarmouk University in Jordan covering all the levels of study at the university. An electronic questionnaire was conducted for a target of 360 students who participated in this study. The findings of the study revealed that Social Bookmarking, YouTube Features, Perceived Usefulness, Use of Social Media are important factors to predict students’ academic performance in relation to using social networking media for e-learning purposes in Jordan.