Role of social psychology in protecting native values in the process of globalization

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This review intends to respond to a few questions about the expected influences of globalization on changing attitudes, values, and beliefs of developing communities, especially those from the East. Considering the goal of preserving social and personal values, various themes have been explained, including changing attitudes, persuasion and propaganda from social psychology. We have addressed McGuire and Papageorgis' (1961) inoculation effect. Taking the assumption that globalizing of information is inevitable, we discussed the importance of inoculation methods to resist unwanted cultural alienations. We also discussed the importance of teaching critical thinking via formal and informal educational systems; instead of passively accepting or aggressively rejecting all aspects of globalization. © 2010 Elsevier Ltd. All rights reserved.




Ghaffaury, A., & Fadardi, J. S. (2010). Role of social psychology in protecting native values in the process of globalization. In Procedia - Social and Behavioral Sciences (Vol. 5, pp. 1961–1966). Elsevier Ltd.

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