TRANSFORMING HUMAN RESOURCE MANAGEMENT IN THE DIGITAL ERA: TRENDS, CHALLENGES, AND STRATEGIC IMPLICATIONS

Abstract

The field of Human Resource Management (HRM) is undergoing a transformative shift as organizations embrace digital technologies to improve efficiency, decision-making, and employee engagement. This paper explores the changing landscape of HRM, identifying key digital trends, associated challenges, and strategic implications for organizations. Using a mixed-method approach, we draw insights from case studies, statistical data, and a comprehensive literature review. Findings suggest that successful digital HRM implementation depends on organizational readiness, technological infrastructure, and continuous innovation. This paper provides practical recommendations for HR professionals and suggests future research areas focusing on artificial intelligence (AI) in HR practices.