Creativity and Innovative Processes: Assemblages and Lines of Flight

Abstract

The current research study presented assemblages theory and the theory of affordances to identify the elements that make up the processes of creativity, innovative, and creativity and innovation. Assemblages involve heterogeneous elements that are associated with and interact with external components. Assemblages include elements that can be either independent or as part of an assemblage. The assemblage comprises elements that contribute to the assemblage, but not all elements are active simultaneously. Each element’s activation and intensity level varies based on context, environment, and constraints. This activation level is represented by lines of flight that aid in showing movement across the elements. Affordances identify agent-to-environment relationships that promote action (abilities and effectivities). The current article identified that creativity affords innovation and innovation affords creativity, interconnecting these two processes as a holistic and composite process from the perspective of affordances theory. The current article provides assemblage maps showing the elements related to creativity, innovation, and creativity and innovation. These assemblage maps highlight virtual and dynamic flight lines that represent potentially active components with varying intensity and direction. Mapping these lines of flight along with the elements for a particular construct (e.g., creativity and innovation) provides a tool for managers and practitioners to identify potentialities for future predictions better.