Pengaruh Service Quality Dan Brand Trust Terhadap Repurchase Intention Pada Produk Smartphone

Abstract

The purpose of this study was to examine the effect of service quality and brand trust onrepurchase intention on smartphone products. This study uses a survey method with aquestionnaire as a data collection tool. The sample of this study were 91 smartphone consumerswho have bought and used Samsung, Oppo, Vivo, or Xiaomi brand smartphone products. Theresults showed that service quality and brand trust have a positive and significant effect onrepurchase intention. Service quality has a greater influence than brand trust on repurchaseintention. The managerial implication of this study is that smartphone manufacturers or sellersmust improve their service quality, both in terms of products, processes, and outcomes, in orderto maintain consumer loyalty and face intence competition in the smartphone markrt