KAJIAN MUSAWARAH : CONTEMPORARY DA'WAH, PIOUS IDENTITY AND VIRTUAL UMMAH

Abstract

This article analyzes da'wah developed contemporary movement in Indonesia, especially on Kajian Musawarah community that massively stirs da'wah of celebrities hijrah. Da'wah movement is increasingly developing as technology develops. This article discusses how the popularity as the part that stirs da'wah contemporary. This study is important, to see how celebrities place themselves as new religious authorities who join in uplifting da'wah contemporary, online and offline. Moreover, this article also sees how the celebrity's popularity appears as a godly identity. This study also discusses how new media unites Muslims through the imagination community. This article conducted through observation on Instagram and Youtube of Kajian Musawarah and supported by a literature study. This study result shows that Hijrah celebrity popularity supports the birth of da'wah movement in the celebrity circle, even triggers the formation of new religious authority and godly identity. Furthermore, Kajian Musawarah encourage the formation of virtual umma and imagination community through new media.