The Impact Assessment of CSR Program using Social Return on Investment (SROI): A Lesson from Pertamina Patra Niaga Integrated Terminal Jakarta Indonesia

Abstract

The measure of the company's success is now shifting to maximizing profits and contributing to the achievement of environmental and community development by the triple bottom line concept. The purpose of this study is to analyze the social impact of the Bunda Koja CSR program during the period 2018 to 2021. The case study approach, which is ideal for thoroughly examining complicated social phenomena using the SROI method, which is carried out through some activities in the CSR Program (i.e. digital marketing training, BPOM technical support, food handler training, financial governance training, Pertamina Sehati School of Nutrition, etc.) is assessed its impact on the community through SROI method. The stages of the SROI method are carried out by defining the scope and identifying stakeholders, mapping impact, proving impact and giving it value, establishing impact, establishing the value of the investment, and calculating the SROI ratio. The results of this study indicate that the SROI ratio is 1.89 showing that every rupiah spent to be invested to support the program will gain an impact value IDR 1.89. The result indicates that such a program is considered to be favorable to continue to support community development.