Employee-friendly implementation of AI systems in terms of acceptance and trust. Development of a research model based on a qualitative analysis

Abstract

The use of artificial intelligence (AI) in manufacturing companies offers opportunities and potentials. In addition to the competi-tiveness of companies, AI can also promote self-determination by em-ployees. Currently, too little attention is often paid to the importance of employees for effective and efficient use of AI systems as the focus is predominantly on the technology. Therefore, a qualitative study was conducted to analyze the two factors “employee-friendly imple-mentation” and “employee-friendly operation” in terms of acceptance and trust of AI systems. From the findings, a process-oriented research model was developed based on Rogers’ adoption theory and including influences from different technology acceptance models as well as factors promoting acceptance and trust. The results show that perceived ease of work and sense of achievement can contribute to increased acceptance of action.