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Identifying Critical Success Factors For Social Media Marketing Adoption in Micro and Small Culinary Businesses

  • Nurqamarani A
  • Priyanto A
  • Fadilla S
Indonesian Journal of Business and Entrepreneurship (2024)
DOI: 10.17358/ijbe.10.3.675
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Abstract

… The primary objective of this research was to explore the key factors influencing the success of social media marketing strategies in Indonesia’s micro and small culinary businesses. …

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APA

Nurqamarani, A., Priyanto, A., & Fadilla, S. (2024). Identifying Critical Success Factors For Social Media Marketing Adoption in Micro and Small Culinary Businesses. Indonesian Journal of Business and Entrepreneurship. https://doi.org/10.17358/ijbe.10.3.675

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