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THE INFLUENCE OF FREE SHIPPING AND GAMIFICATION PROMOS ON PURCHASE DECISIONS WITH PURCHASE INTEREST AS INTERVENING VARIABLES

  • Wahyu Karyadi S
  • Wibowo M
  • Imaningsih E
International Journal of Management Studies and Social Science Research (2023) 05(04) 175-190
DOI: 10.56293/ijmsssr.2022.4672
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Abstract

… have made changes in customer behavior from purchasing … The population in this study are e-commerce users in the … of involvement and feeling happy when playing the gamification. …

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APA

Wahyu Karyadi, S., Wibowo, M. W., & Imaningsih, E. S. (2023). THE INFLUENCE OF FREE SHIPPING AND GAMIFICATION PROMOS ON PURCHASE DECISIONS WITH PURCHASE INTEREST AS INTERVENING VARIABLES. International Journal of Management Studies and Social Science Research, 05(04), 175–190. https://doi.org/10.56293/ijmsssr.2022.4672

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