THE SUSTAINABLE SYNERGY: NAVIGATING CSR, GREEN INNOVATION, & DEVELOPMENT DYNAMICS

Abstract

Within the context of small and medium-sized businesses, primary focus of this research is on interrelationships that exist between Corporate Social Responsibility (CSR), green innovation, environmental strategy, as well as Corporation Sustainable Development. This research validates that there are notable correlations amid these components by utilizing correlation matrix. Significantly positive relationships have been shown between CSR and corporate social responsibility (CSD), and between green innovation education, employee happiness & organization development. According to these findings, there is positive correlation between two, which suggests that businesses that place emphasis on corporate social responsibility are likely to adopt integrated sustainable practices and an environmentally friendly attitude, in turn has a beneficial impact on employee satisfaction and organizational success. It is emphasized in the case study that small and medium-sized enterprises (SMEs) should incorporate CSR activities and green innovation not only because these are ethical goals, but also because they have the potential to be drivers of the overall sustainable development.