Meet Aura: A study on how iterative design methodologies and user participation help improve results in technology driven pilot projects

Abstract

Design is an essential aspect of developing successful products and services in technology-driven scenarios. This study emphasizes on exploring how iterative design methodologies and user participation in service design can help shape a better user experience and maximise learnings when working on technology-driven pilot projects. This research study will focus on a pilot project called Meet Aura involving Artificial Intelligence, cognitive capabilities and multi-interface interaction. It specifically seeks to generate a conceptual framework that can be replicated in future pilot projects.