BIMWIN SEBAGAI STRATEGI KOMUNIKASI BIMAS ISLAM KABUPATEN PONOROGO DALAM MENCEGAH PERCERAIAN

Abstract

ABSTRACTThis study aims to find out BIMWIN as a communication strategy for the Islamic CommunityGuidance in Ponorogo Regency in preventing divorce. The location of this study was located inthe Islamic Guidance Office of Ponorogo Regency with the research subjects being the Head of theIslamic Guidance Section in Ponorogo Regency, the chief executive of BIMWIN, the facilitator andBIMWIN participants. The method used in this research is a qualitative descriptive approach withdata collection methods through interviews, observation and documentation. The results showedthat in an effort to prevent divorce, the Islamic Community Guidance in Ponorogo Regency carriedout Marriage Guidance activities for prospective bridal partners. The mapping of communicantsis based on the sociological and psychological aspects of the participants. The message deliverystrategy is packaged in the form of lectures and group discussions that focus on participants.The media used are LCD projectors, white boards and the Sakinah Family Foundation book. Thestrategy of selecting communicators is based on aspects of credibility and attractiveness so thatthose who are used as communicators in the implementation of BIMWIN are facilitators who havebeen certified in the field of motivators and sakinah family counselors.Keywords: BIMWIN, Communication Strategy, Divorce.