Strategy for competitiveness of higher education use factor internal/ External strategic and matrix space analysis

Abstract

Higher education is a level of education after secondary education that includes diploma, undergraduate, master's, specialist, and doctoral education programs organized by higher education. Higher education is held in an open system. If the education process in an educational institution is correct, the educational goals will be achieved. If the education process is not correct, it will be difficult to achieve educational goals. The objective of this research is to study the capacity of Islamic Institute of Bengkulu State in improving competitiveness of higher education (Study of Policies at Islamic Institute of Bengkulu State, Indonesia). The data consist of the policy effective at The State Islamic Institute Bengkulu, Indonesia from 2013 to 2016. Analysis tool used is the SWOT analysis by calculating the strengths, weaknesses, opportunities and threats. The study shows the functioning of market segmentation strategy, targeting strategy, positioning strategy, differentiation, focus and efficiency as element the competitive power at The State Islamic Institute Bengkulu. This confirms the importance of applying a total quality management system for enhanced health of the organization a higher educational institution. The contribution of this research is aimed at university managers to increase competition and the achievement of missions and missions, it is necessary to encourage the improvement of lecturer qualifications with further education, learning activities, research and community service with adequate facilities and budget funds so that the quality of resources can be improved so that it will automatically encourage improvement in the quality of education in higher education.