Marketing analysis of the residential real estate sector as a tool to plan the development of transport infrastructure

Abstract

Current methods for analyzing the residential real estate market have certain disadvantages. First of all, they are related to the heterogeneity of the market due to geographical differences. Secondly, it is various approaches to analyze the real estate sector. The real estate market is often analyzed only from the point of statistics and macroeconomic phenomena, without taking into account marketing components. However, effective analytics of the real estate sector should include marketing analysis. This analysis helps to understand the preferences and trends of past and current customers, specifically favored price. A forecast of future trends in real estate is created on the basis of this analysis. The authors suggested methodological approaches to analyzing the residential real estate sector with the use of marketing analysis.