THE KEY FACTORS FOR CREATIVITY IMPLEMENTATION AND KNOWLEDGE CREATION IN AN ORGANIZATION: THE STRUCTURAL APPROAC

Abstract

Each organization needs to form a proper environment for creativity and knowledge creation in order to be successful and to win the hard global competition. A creative organization could be used as a prime research source for the creativity factors. It is a knowledge intensive organization which distinguishes itself by its origin in individual artistic creativity, skills and talent, which are used for new knowledge creation and innovation implementation. Effective utilization of these characteristics requires corresponding environmental factors which create proper conditions for individual creativity potential development and its use for knowledge creation. This paper aims to identify and evaluate what the key factors for individual and organizational creativity and knowledge creation in a creative organization. Theoretical background, based on the structural approach was prepared by description, analysis, comparison and the synthesis of scientific literature, the empirical qualitative research was conducted in Lithuanian creative organization. Theoretical scientific literature analysis based on the structural approach allowed to identify the main organizational dimensions for individual and organizational creativity and knowledge creation in a creative organization. The qualitative research confirmed theoretical conclusions. The identified key factors for individual and organizational creativity implementation allow all the traditional organizations to form and construct proper conditions in order to be creative and innovative. [ABSTRACT FROM AUTHOR]