Book Review

  • Mody R
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Reviews the book `Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television,' by H.N. Nariman. Soap Summit organized by the media-for-population-control lobbying group Population Communication International (PCI); `Simplemente Maria' television serial designed by Miguel Sabido; McGuire's hierarchy of effects model and learning theory; Promise and performance of TV for prosocial change.

Cite

CITATION STYLE

APA

Mody, R. J. (1978). Book Review. Vikalpa: The Journal for Decision Makers, 3(2), 145–146. https://doi.org/10.1177/0256090919780207

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free