Reviews the book `Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television,' by H.N. Nariman. Soap Summit organized by the media-for-population-control lobbying group Population Communication International (PCI); `Simplemente Maria' television serial designed by Miguel Sabido; McGuire's hierarchy of effects model and learning theory; Promise and performance of TV for prosocial change.
CITATION STYLE
Mody, R. J. (1978). Book Review. Vikalpa: The Journal for Decision Makers, 3(2), 145–146. https://doi.org/10.1177/0256090919780207
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