Framing climate futures: the media representations of climate and energy policies in Finnish broadcasting company news

Abstract

Media representations of the future are a key component of climate change and energy policies. This study integrates media analysis with futures studies and focuses on the media framings and representations of futures related to key national-level energy and climate strategy documents. It utilizes qualitative content analysis of online news articles of Finland’s national public broadcasting company committed to high-quality journalism. The results show that a more multifaceted coverage of climate action increased during the study period of 2015–2020, especially in terms of frames and future scenario archetypes, and indicate gradually widening awareness of climate risks. However, climate change has been framed as an isolated policy area, and climate change mitigation and adaptation remain framed as subordinate to economic policy targets.