The Impact of Market Intelligence on Business Performance in SMEs: Examining the Mediating Effect of Innovativeness

Abstract

This study investigates the impact of market intelligence on the business performance of small and mediumsized enterprises (SMEs) and the mediating role of innovativeness in this relationship. Using a quantitative research design, data were collected from 413 SMEs in Punjab, India. Structural equation modeling (SEM) was employed to test the hypothesized relationships. The findings reveal that market intelligence positively influences business performance, and innovativeness partially mediates this relationship. The study highlights the importance of market intelligence and innovativeness for SMEs to enhance their competitiveness and performance in dynamic business environments. Theoretical and practical implications are discussed, along with limitations and future research directions.