THE INFLUENCE OF USER EXPERIENCE ON CONSUMPTION INTENTION: A STUDY OF SMART HOME APPLIANCES IN CHINA

Abstract

Smart appliances will become the direction of home development in future. However, smart appliances still have some problems in user experience. This study determines the dimensions of the smart appliances scale from two fields of industrial design and marketing management, divides them into five dimensions: sensory experience, performance experience, interactive experience, emotional experience, and associative experience, and discusses the relationship between these five dimensions and user consumption intention. At the same time, it studies gender differences in the relationship between the five dimensions of user experience and consumption intention. The data was collected through a questionnaire from 378 Chinese smart home appliance consumers. Using SPSS and the AMOS-SEM method to analyze the data, the results show that user sensory experience, performance experience, interactive experience, emotional experience, and associative experience have a significant positive influence on the consumption intention of smart appliances. It is further found that there are no gender differences between user experience and consumption intention. This study also proposes four strategies for marketing smart home appliances in China.