MICE tourism product value chain

Abstract

MICE tourism is a segment of the tourism industry that, due to its singularity, requires specific attention. This article offers a holistic approach to the channel of distribution of MICE tourism and targets two main objectives: the proposal of a conceptual framework that depicts all stakeholders, flows of action and possibilities of intermediation and study of the process of intermediation in order to analyze its present status and future development. To achieve our goal in this study, we used research methods - literature analysis, study of scientific publications, scientific research, and also used the construction of tables and diagrams of interaction between the main stakeholders of MICE tourism. When analyzing materials and writing this article, the following methods were used: general scientific methods of cognition (analysis, synthesis, systematization of theoretical data), system content analysis. The results observe a slow but steady process of disintermediation in which intermediaries are being bypassed in order to reduce costs. However, it also reaches the conclusion that total disintermediation is not feasible due to the high standards of quality service that the MICE market demands.