An Empirical Study on Fuzzy Comprehensive Evaluation of Red Tourism Resources Based on AHP

Abstract

Red tourism, which is featured with spiritual culture, resource fusion and historical socialization, is a remarkable innovation with Chinese characteristics. It is the shinning point of China’s tourism business development. This paper will show the objective and correct evaluation of red tourism resource. Firstly, it will create evaluation index system by theoretical analysis method and expert consultation method. Secondly, it will evaluate each object synthetically by fuzzy comprehensive evaluation method and analytic hierarchy process. Finally, through case study of General Zhang Aiping’s, Former Residence in Dazhou, Sichuan Province, conclusion and related suggestion will be achieved.