The Research on Efficiency Evaluation and Optimization of Eco-tourism in Coastal Zone Based on Data Envelopment Analysis

Abstract

This paper is based on ecology, environmental ecology, ecologicalcarrying capacity and sustainable development, Marine science,economics, regional tourism development, DEA and other disciplinestheory, according to the requirements of the condition of ecologicaltourist area determine, designs the evaluation project type coastalecological tourist area and the evaluation scoring method of China'smain coastal city ecological tourism environment quality evaluation, theDEA method is used for Chinese coastal city ecotourism developmentefficiency evaluation, and analyzes the evaluation results, put forwardthe optimized path.