Geschlechtsspezifische Aspekte bei Prädiabetes und Diabetes mellitus – klinische Empfehlungen (Update 2019)

Abstract

This paper aims to reflect about opinions and reports about the Covid-19 impact on societyand on the fashion industry from retail, luxury market professionals and consumerbehaviour researchers. The pandemic impacts are analysed under the perspective ofconsumer behaviour and the demand for connection and affection from the isolation causedby the pandemic. Within these two dimensions, variables like biosafety, risk, time andtechnology were considered to formulate reflections on the future and to visualizeopportunities, external threats and the impact on the internal strengths and weaknesses ofdifferent luxury, mass and differentiation business. The analysis was formulated based onbooks, research on websites in the digital sphere that encompass different opinions involvedin the fashion world, as well as recent trend studies. To meet new consumer demands, abrand needs to be present in the digital environment and connect to its consumers on anemotional level through its purpose, values and communication, by means of virtual andphysical channels in a fluid, direct and transparent way. Small businesses may have a greatercapacity to adapt to the new post-Covid-19 moment, due to the agility of responding toadversities