Designing local food service ecosystem for sustainability: An agent-based social simulation approach based on service-dominant logic

Abstract

This paper aims to design a local food service ecosystem based on the Service-Dominant Logic to overcome the limitation of the alternative food networks in terms of sustainability. The three core components of this service ecosystem are trust mechanism, cooperative model, and blockchain-based service platform. The service design approach and agent-based social simulation method are used to design and evaluate the service ecosystem. From the simulation results, an actor-to-actor network trust mechanism and an intelligent cooperative model are proposed based on evaluating sustainability in economic, social, and environmental aspects. This study's results contribute to service design methodology and practical service ecosystem development for sustainability.