Design Thinking for Competitive Intelligence in a Digital Business Transformation Context

Abstract

This paper examines how Design Thinking (DTh) can enhance Competitive Intelligence (CI) practices in the context of businesses and organizations engaged in a Digital Transformation (DTr) journey. The objective of the paper is to summarize the key insights based on an extensive literature review and engage in a critical reflection that could open the possibility for future research focusing on the development of actionable frameworks that could help executive managers integrate DTh and CI practices in pursuing the DTr of their organization. One of its key contributions is the identification of the value proposition concept as an integrative construct that could help in bringing together the DTh and CI perspectives in designing and managing the DTr strategies of new or established firms. The insights formulated in this paper will be valuable to both scholars and practitioners.