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Concepts of Event Loyalty and Destination Loyalty Based on the Example of Sports Fans of Poznan Half Marathon

  • Poczta J
  • Malchrowicz-Mosko E
  • Almeida N
Ekonomiczne Problemy Turystyki (2017) 40 39-48
DOI: 10.18276/ept.2017.4.40-04
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Abstract

… problem of building loyalty of tourists towards sports events and tourist destinations, whose roots are in behavioral marketing. The work includes an overview of literature focused on tourist loyalty towards a sports event, and further on – towards a tourist destination. It presents …

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APA

Poczta, J., Malchrowicz-Mosko, E., & Almeida, N. (2017). Concepts of Event Loyalty and Destination Loyalty Based on the Example of Sports Fans of Poznan Half Marathon. Ekonomiczne Problemy Turystyki, 40, 39–48. https://doi.org/10.18276/ept.2017.4.40-04

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