STRATEGIC DIRECTION OF INFORMATION TECHNOLOGY ON SUSTAINABLE SUPPLY CHAIN PRACTICES: EXPLORATORY CASE STUDY ON FASHION INDUSTRY IN MALAYSIA

Abstract

A growing body of research emphasises sustainable supply chain management (SSCM) in contrary with limited studies exploring role of information technology (IT) in sustainable supply chain activities. Moreover, little is known on SSCM implementation in niche industries like fashion/textile-apparel industry. As most studies concentrated on investigating IT impact on business performance and profitability in supply chain, integrating sustainable practice with IT is still scarce. The aim of this study is to identify current SSCM practices with the focus on IT role in supporting SSCM in fashion industry. For that purpose, this study applies the sustainable key practices framework discussed in the literature of SSCM and adopted previous study framework that differentiates four IT roles for sustainability. Using the proposed frameworks, interviews were conducted with five fashion practitioners that are currently engaged with SSCM practices. The findings from this study highlight the existence of SSCM practices in fashion industry. Finally, this finding enhances the current understanding of how IT can support SSCM practices and helps future research in exploring the IT implementation, challenges and benefit towards SSCM.