Internal intellectual assets: A management interpretation

Abstract

This document reports on the investigation of senior managers' interpretation of Intellectual Assets and their value to the corporation. The participants included ten senior managers from nine large Australian organizations. Confidential qualitative interviews were employed and emerging themes were identified. The research participants recognize the need to manage intellectual assets and their importance to operations and competitive advantage. However, because of the in-tangible nature of Intellectual Assets there is a lack of management of this valuable resource.