The Impact of Product Reviews on E-Commerce Performance: A Comprehensive Review

Abstract

Abstract: Sentiment analysis of product reviews has become an important research area in recent years. With the rise of ecommerce platforms, online reviews have become an essential part of the decision-making process for consumers. This paper presents a review of the recent advancements in sentiment analysis techniques for product reviews. The paper covers various aspects of sentiment analysis, such as feature extraction, sentiment classification, and aspect-based sentiment analysis. This paper is to analyse the strengths and weaknesses of different techniques, such as rule-based approaches, machine learningbased approaches, and deep learning-based approaches. The paper also highlights the challenges in sentiment analysis, such as handling negation, sarcasm, and irony in reviews. Furthermore, the paper discusses the future research directions in this field. Finally, this paper conclude with a discussion on the potential applications of sentiment analysis, such as market research, product development, and customer service. Overall, this paper provides an overview of the recent advancements in sentiment analysis techniques for product reviews and serves as a roadmap for future research in this field