Dynamics of Corporates and Stakeholders Perspective of Corporate Social Responsibility: A Case of Sports Goods Industry Meerut

Abstract

The Corporate Social Responsibility concerns got global attention in large scale industries but the SME's which are no less prone to create critical problems for the human, social and natural environments inimical to the society as a whole and survival at large, have not attracted the required attention. The case focuses on the dynamics of the corporate and stakeholder perspective on CSR in Sports Goods Industry Meerut. This study examined the corporate and stakeholder perspective in purview of CSR on a systematic random sample of hundred each with the help of seven interview schedules. Both the parties affirm that sincere commitments to CSR notions need to be exercised in business. But the mutual interaction in cordial and congenial social environment is manifestly neglected. The corporate in SGI Meerut verbalize the awareness and necessity of incorporating CSR concerns in business yet nothing serious is being done in this direction. Predominantly the classical view of maximizing profit and economic concerns of business prevail.