Discussion on the Strategy of Transforming Enterprise Financial Accounting into Management Accounting in The Era of Big Data

Abstract

The advent of the era of big data has caused great impact on enterprise financial management, but at the same time, enterprise financial management has also ushered in the opportunity of innovation and development. As a modern enterprise under the new economic situation, financial personnel should not only do a good job of self-positioning, but also conform to the development needs of the big data era, speed up the transformation and upgrading of enterprise financial accounting mode to management accounting mode, and formulate a transformation and upgrading scheme that is closely integrated with enterprise development, so as to ensure that enterprises are always in a favorable position in the fierce market competition on the premise of enhancing their comprehensive competitiveness. This paper mainly discusses and analyzes the strategy of financial accounting to management accounting in the era of big data.