The influence of knowledge on residents' perceptions of the impacts of overtourism in P2P accommodation rental

Abstract

Accommodation rental activity through P2P platforms has experienced exponential growth in recent years, and in many cities has generated discomfort among residents who hold it responsible for overtourism and other negative impacts. Understanding residents' perceptions and attitudes is fundamental for the sustainable development of tourism activity. This study investigates the influence of residents' "knowledge" of the activity on their perception of impacts and their attitude towards it. Using the social exchange theory as a theoretical framework, this paper compares the data obtained in the world-class destination Majorca, in 2015 and 2017. Data was gathered through a convenience sampling procedure with self-administered questionnaires. The results confirm the influence of this variable on the perception of the impacts and its moderating effect on residents' attitudes. The study confirms the influence of a greater level of knowledge of the activity on the perception of the impacts and on attitudes and it generally results in a greater perception of the costs and a lesser impact of benefits. The implications in terms of destination management are also discussed.