Relationship between organizational communication and creativity: How it advances in rigid structures?

Abstract

A growing number of research papers present systematic investigations of creative behaviour in complex social systems rather than emphasise individual creativity; however, surprisingly little has been done to investigate communication at the workplace in which such creativity is revealed. It should also be noted that communication that takes place in rigid organizational structures and simultaneously activates creativity is phenomenon that has not yet been analysed. This article discusses organizational communication and its impact on creativity by analysing corporate, team and leadership communication levels, taking military as a research context. Thus, this research addresses the following two questions: (i) how is organizational communication related to creativity? and (ii) how communication on different levels contribute to organizational creativity in rigid structures? To answer these questions a theoretical multi-factor model was created and empirically tested using AMOS Software. On the basis of empirical findings, a three-level model of organizational communication for creativity in rigid organizational structures was proposed.