Ava gardner in the Spain of desarrollismo: The cinephilic reconstruction of the social memory in Spanish tv fiction

Abstract

This article explores the reconstruction of the historical memory of Arde Madrid, a comedy set in Madrid in the early sixties where Ava Gardner lived. References to the Spanish cinema of the fifties and the Hollywood runaway productions intermix with Ava Gardner's biography, in order to celebrate an actress whose films set in Spain played a key role in the shaping of the myth. The revision of the Spanishness symbology associated with Franco dictatorship and the social portrait of that period make the series into a symbolic place of collective memory.