NeuroIS: Neuroscientific Approaches in the Investigation and Development of Information Systems

Abstract

For several years, there has been an in- creased application of neuroscientific ap- proaches in the North American Infor- mation Systems (IS) discipline. Theo- ries and methods from neuroscience con- tribute to a better understanding of hu- man behavior. Since IS tries to explain human behavior in the use of informa- tion systems, neuroscientific approaches can also contribute to a growth of knowl- edge. In this regard, Dimoka et al. (2007, p. 13) stated in one of the first publica- tions on this matter: “It is just hard to be- lieve that a better understanding of brain functioning will not lead to better IS the- ories.”